Lanuch taskboard lotro4/7/2023 However, keep in mind that in 2007, the MMORPG industry was deep in its subscription-only mindset. It probably seemed like a long time to start enjoying the game effectively for free - at least at the onset. Simple math laid out the stakes: A player who got a $200 lifetime subscription would need to enjoy the game for more than 13 months to break even, while a $300 lifetime sub meant that 20 months would be required for that same break-even point. Players had to be sure of an unsure thing - that the game would last, that they would be interested in it for the long haul, and that this would ultimately pay off in their favor. And lifetime subbers could form the backbone of the population and serve as long-term evangelists that would promote the game to their friends.įrom the player’s perspective, $299 was a significant investment to make, especially back at the start of a then-unproven MMO’s lifespan. Players who had invested in a lifetime sub had also invested in the game and were more strongly tethered to it - meaning that those players were more likely to keep playing or return frequently. There were a couple other upshots for the studio with this deal as well. If a player who bought a lifetime sub for $299 and only played for six months, well, Turbine was up $209 that it wouldn’t have received from that player otherwise. For the studio, it was looking for a large up-front infusion of cash and betting that a good chunk of those mini-whales who spent two Ben Franklins wouldn’t actually get the full use out of that sub. ![]() Play LOTRO for freeThe choice of a lifetime sub was pretty popular around the mid-to-late 2000s, and it always was a dicey deal.
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